Sveta Sebyakina

graphic and type designer
I'm a graphic and type designer and a teacher (British Higher School of Art and Design) currently living in Moscow and I work as an Art Director at the CBI Consult (Creative Brand Identity).

Work experience

Art Director CBI Consult and Ticher British Higher School Art of Design
Responsible for trend analysis, I helped devise brand strategies, to improve customer engagement which resulted in more customer enquiries. This in turn led to a 20% increase in revenue.
Art Director design studio Republica
Applied bid and letter writing techniques learned via professional fundraising course in a volunteering role at local children's charity and raised $50,000 from a variety of trusts, grants, and business sponsors.
Designer design studio DEFA
Specialising in sports and technology, I wrote a number of pieces commissioned by publishing houses and industry magazines. Some of these can be found online.

Education

Type and Typography / Continuing Professional Development cours / British Higher School Art of Design
A 1-year course of type and typography.
Visual Communications / Continuing Professional Development cours / British Higher School Art of Design
A 2-year course of visual communications targets practising designers who want to develop their professional skills in graphic design and advertising with the aim of becoming art directors. The course goal is to provide a broad training that combines advanced training in graphic design and profound knowledge in relevant fields – typography, photography, advertising, marketing, branding, project management etc.
Graphic Design Dnepropetrovsk College (BA)
Graphic Design course is offered to those who want to make a career in illustration, graphic and advertising design. (Finished)
Graphic Design Zeleznogorsk College (BA)
A 4-year course of graphic design. Graphic Design course is offered to those who want to make a career in illustration, graphic and advertising design. (begin)

Professional skills

— A professional qualification in Marketing as well as the application of the methodology;
—Experience in delivering creative concepts and market research of varying scale and time frame;
— Excellent organisational skills;
— Excellent communtcation skills;
— The application of appropriate project management methodology;
— Team work and a customer focused mentality with ability to multi-task.

Publications

Over the last 10 years, I've written over a hundred articles for many well-known professional magazines and websites.

Biography

I'm a graphic and type designer and a teacher (British Higher School of Art and Design) currently living in Moscow and I work as an Art Director at the CBI Consult (Creative Brand Identity).
When I was 6 years old, my father showed me how to make beautiful and complex patterns by drafting them using a compass — I was immediately hooked and since then I have been totally adsorbed with art and design.
When at college I undertook classes in Visual Communication and Type & Typography /British Higher School of Art and Design/. I like type because text is everywhere. Letters are not just faceted diamonds. I feel that I am able to take a letter and make it shine. As a form they have great graphic capacities!
Although today's digital equipment can make things richer and faster, because of the increasing technological advances, I believe that the traditional approaches towards art and craft are more genuine and cleaner. By these methods designs are generated more from the heart than out of the mind. In my own work I rely more on art to create my work and technology only helps improve the overall picture.
I take my inspiration from the world around me. It is very important for visual artists to look around themselves to appreciate and discover new and different things about their surroundings. This is an exceedingly interesting exercise for both the mind and eyes.
Sometimes I may start with a pencil sketch, other times using photographs, and then it is just down to hard work. I am not too bothered with the end use of the design or its commercial use. It is much more important as to whether the project is dull or interesting to me. While working on a current project I am usually thinking ahead about the next one.
I believe that type is set to have great future and its evolution will be very interesting to monitor even for those not directly involved with Design. My advice to all future designers would be to absorb the entire world — take it all in!
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